Anne-Sophie NguyenNov 26, 20192 min readThe story behing the VW’s logoIf there is one thing a company must strive to achieve, then it is a strong brand. Sadly, in a bid to generate more sales, companies tend...
Anne-Sophie NguyenNov 24, 20193 min readVolkswagen Group marketing strategy, an artThe Volkswagen Group has an extremely wide range of vehicles. Its target audience therefore includes all consumer segments. Indeed, with...
Anne-Sophie NguyenNov 17, 20192 min readHuge transformation, Volkswagen under the sign of electricityVolkswagen has embarked on a real revolution, rarely has a group of such magnitude made such a decisive transformation. When all its...
Anne-Sophie NguyenNov 16, 20192 min readDieselgate : that scandal that is a challengeVolkswagen, which has based its brand image as one of the leading car brands to date, has unfortunately had to face a scandal that will...
Anne-Sophie NguyenNov 6, 20193 min readVolkswagen : the legendary Dutch car brandThe Volkswagen Group is a German car producer, with 100 places of production in 19 European countries. 550,000 employees work in the...