Anne-Sophie NguyenNov 26, 20192 minThe story behing the VW’s logoIf there is one thing a company must strive to achieve, then it is a strong brand. Sadly, in a bid to generate more sales, companies tend...
Anne-Sophie NguyenNov 24, 20193 minVolkswagen Group marketing strategy, an artThe Volkswagen Group has an extremely wide range of vehicles. Its target audience therefore includes all consumer segments. Indeed, with...
Anne-Sophie NguyenNov 17, 20192 minHuge transformation, Volkswagen under the sign of electricityVolkswagen has embarked on a real revolution, rarely has a group of such magnitude made such a decisive transformation. When all its...
Anne-Sophie NguyenNov 16, 20192 minDieselgate : that scandal that is a challengeVolkswagen, which has based its brand image as one of the leading car brands to date, has unfortunately had to face a scandal that will...
Anne-Sophie NguyenNov 6, 20193 minVolkswagen : the legendary Dutch car brandThe Volkswagen Group is a German car producer, with 100 places of production in 19 European countries. 550,000 employees work in the...